Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum? |
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“When Apple's iPhone first went on sale in Europe six months ago, hopes were high that the device would be just as big a hit there as it had been in the U.S. But analysts are now raising concerns that the iPhone may not translate as well overseas, with sales sluggish in Europe because of the device's high price and strong competition from Nokia (NOK) and others.”1 - BusinessWeek, in 2008. “When you consider that it launched part way through the year, with limited operator and country coverage, and essentially just one product, Apple has shown very clearly that it can make a difference and has sent a wakeup call to the market leaders.”2 - Pete Cunningham, Senior Analyst, Canalys3, in 2008.
Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum? - Next Page>> 1] Jennifer L. Schenker, “The iPhone in Europe: Lost in Translation,” www.businessweek.com, April 16, 2008. |
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